KVYB FM 103.3 The Vibe :: www.1033thevibe.com
KVYB (103.3 FM, “103.3 The Vibe”) is a Rhythmic contemporary based radio station in Santa Barbara, California. The Cumulus station operates with an ERP of 105 kW. The 103.3 frequency was originally the long time home of Adult Contemporary outlet KRUZ. But in May 2005 Cumulus moved KRUZ to 97.5, paving the way for the launching of the market’s first Hispanic-targeted Rhythmic contemporary outlet and in the process giving the area its first Top 40 since KIST flipped to Modern rock in 2003. At first, KVYB’s musical direction had featured Hispanic Rhythmic artists as well as bilingual DJs, but since 2008 it has evolved to a typical Rhythmic Top 40 presentation.